Our Company
Welcome to NewBake
NEWBAKE S.A. has established itself as the leading and most reliable producer of ready-to-eat frozen Loukoumades and Donuts. Synonymous with quality, responsibility, and innovation, the company ranks among the largest Loukoumades and Donuts manufacturers in Southeastern Europe.
Through steady and strategic growth, the company has reached the top of the Greek market, building solid foundations for a healthy organization with a strong export-oriented profile. NEWBAKE successfully meets the demands of international trade while remaining the preferred choice among customers in the bakery and pastry sector.
Ready-to-Eat Innovation
Its ready-to-eat Loukoumades and Donuts, which require no heating after defrosting, continue to gain increasing market share in customer preference, strengthening the Bake-Off sector. Respecting its leading role, NEWBAKE consistently invests in the continuous upgrade and development of the market.
Long-standing experience, specialization, and respect for modern market demands drive the company to invest in knowledge and innovation, producing products of consistently high quality.
Europastry – NewBake Partnership
Since 2015, NEWBAKE has been the exclusive representative and distributor of EUROPASTRY Group products in Greece.
EUROPASTRY operates globally and is among the leading companies in the production of frozen dough and pastry products with a:
- Presence in 40 countries
- 12 industrial production facilities.
Its extensive portfolio covers the entire market spectrum with a wide range of excellent products and meets the demanding needs of HORECA, Food Service, and Retail.
EUROPASTRY’s mission has always been to transform the bakery and bread industry through maximum flexibility and the use of new technologies, serving both professionals and end consumer’s needs.
This strategic partnership confirms NEWBAKE’s fundamental principle: Production and distribution of high-quality products.
Why Choose NewBake?
Advanced specialization and organization with emphasis on Artisanal production processes
Specialized and well-structured production processes with strong emphasis on artisanal craftsmanship.
Strict quality controls throughout Production – Packaging – Storage
Comprehensive quality checks across all stages: Production – Packaging – Storage.
Innovative & Reliable R&D
Continuous research and development ensuring consistency, innovation, and product excellence.
Production of Tailor-made products
Custom product solutions designed to meet specific client and market requirements.
Strong financial position with low bank exposure and consistent profitability
Low banking exposure, solid financial structure, and consistently profitable operations.
Vision & Philosophy
Firmly established in the Greek market with outstanding product quality, best practices, and a strong commercial presence, NEWBAKE has become the leading frozen Loukoumades and Donuts producer
The company’s objectives include:
- Preservation and development of Artisanal products
- Continuous evolution through innovation
- Further expansion of production and export activities
Our Philosophy
NEWBAKE’s philosophy is founded on three key distinct pillars:
Safe production of products of exceptional quality
Strictly controlled production processes ensuring consistently high-quality and safe products.
Customer-centric organization, focused on fulfilling customer needs and expectations
A structured approach designed to fully meet the needs, expectations, and requirements of our customers.
Environmental responsibility, integrating eco-friendly principles into company design and operations
An eco-conscious mindset that guides both the design and operation of the company, following environmentally friendly principles and practices.
Expertise That Evolves with the Market
NEWBAKE’s deep specialization is reflected in its continuous monitoring of consumer trends and its in-depth knowledge of developments in the frozen dough industry, ensuring ongoing modernization in both production quality and capacity.
The same dedicated team that has supported you over the years will continue to provide you enhanced and upgraded services.
Primary Objective: High-quality products and services.
Europastry
A global force in the bakery and bread industry, EUROPASTRY is a multinational family-owned company headquartered in Barcelona, dedicated to producing premium-quality products. Through significant investments in preservative-free innovations and advanced production and packaging technologies, the group has been recognized and awarded as one of the most innovative companies in Europe
This collaboration further reinforces NEWBAKE’s commitment to quality, fully aligned with market and customer demands.
Company History
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2002
D.D. Food Supplies S.A. – Donuts Duck is founded
Establishment of D.D. Food Supplies S.A., trading as Donuts Duck, in Peristeri, Attica, producing fresh loukoumades and donuts. At the time the company operated as a small workshop, serving retail points, bakeries, canteens and pastry shops directly.
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2008
A shift to frozen
A milestone year: the company changes direction and turns exclusively to the production of frozen loukoumades and donuts, expanding its clientele to the largest and most established bakery and confectionery producers and distributors.
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2011
Investing in a new production plant
The company’s remarkable growth and strong prospects led to the decision to invest in a modern, fully automated production and packaging plant in Magoula, Attica — unique in size and capabilities in Southeast Europe.
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2013
Relocation to Magoula
Relocation to the new production and packaging facility in Magoula, Attica.
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2014
International exhibitions & first exports
Participation in major domestic and international exhibitions begins, showcasing our products on the global market and launching exports to five countries.
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2015
Strategic partnership with Europastry
A strong strategic partnership with the Europastry group is established, with NewBake exclusively representing its products in Greece and Cyprus. Europastry is one of the world’s leading producers of frozen dough and pastry products.
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2016
New facilities in Kifissia
The company relocates its headquarters to modern facilities in Kifissia, Attica, targeting growth in Food Service and HORECA.
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2017
NewBake is born
The company is renamed NewBake, with an expanded clientele, consistent production quality and continued sales growth for both its own products and Europastry’s.
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2022
Switz Group
A majority stake is acquired by Switz Group, based in Dubai.
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2025
Acquisition of Mides
Acquisition of a majority stake in Mides, a donut production company.
Donuts Duck